Home »CERTIFIED DIGITAL MARKETING & ADVERTISING PROFESSIONAL (CDMAP)

Course Overview

Now a days, the whole world is in the process of digitalization, as a result all the industries and sectors are being influenced by digitalization. This new lucrative concept of Digital Marketing & Advertising is playing a very prominent role in today’s Marketing & Advertising area.

Training Program Details

Training Duration
  • 24 Hours (Flexible Schedules)
  • Regular Sessions: 1 to 2 Months
  • Fast Track Sessions : 3 to 4 Days
Training Schedules
  • Regular Sessions:3-4 Hours per Session for 6-8 days. Classes are offered on Weekdays or Weekends (Friday / Saturday). Weekdays Schedules are from 10.00 am to 2.00 pm or 2.00 pm to 6.00 or 9.00 pm.
  • Fast Track Sessions:6-8 Hours Per day for 3-4 Days with Lunch / Coffee breaks.
Certifications:
  • Certified Professional in Digital Marketing & Advertising (CPDMA) Certification from American Institute of Professional Studies (AIPS), Washington D.C, USA.
Examinations
  • American Institute of Professional Studies (AIPS) 2 hours Pen Paper Exam.
Learning Aids
  • Yes
Course Material
  • Hard Copy of Study Material
Language of Instruction
  • English
Instructor Helpline
  • N/A
Registration Requirements
  • Passport Copy
  • Curriculum Vitae to assess eligibility
  • 2 passport size photographs
  • Course Fee
Mode of Payment:
  • Cash / Cheque / Credit Card / Bank Transfer.

 

Eligibility Criteria

  • The basic qualification is high school completion certificate.
  • Proficiency in English language to understand, read and write.

Course Benefits

This course is intended for Business Development Professionals in Retail & Wholesale Sales, Customer Service and Marketing Personnel, Sales Managers Marketing Managers, Business Owners. The Professional Certifications from (AIPS) American Institute of Professional Studies and Laurels certificate attested by Knowledge and Human Development Authority (KHDA) government of Dubai besides the subject knowledge that you acquire will enable you to get a placement in Digital Marketing & Advertising (projected salary between $ 1000-3000 besides incentives) division both retail and wholesale in fields like, Hospitality, Education, Engineering, Industrial, Manufacturing & Construction sectors etc. For in service working professional a job promotion is highly prospective.

Course Contents

Module 1: Marketing & the Internet

  • Lesson 1 - Introduction to Marketing: Definition and Applications
  • Lesson 2 - What is Advertising? - Definition & Examples
  • Lesson 3 - Advertising Media Choices and Marketing Strategy
  • Lesson 4 - Marketing Environment: External Influences on Marketing Strategy
  • Lesson 5 - Goals of Promotion and the Marketing Mix
  • Lesson 6 - Digital Marketing: Definition, Strategies & Example
  • Lesson 7 - The Evolution & Growth of Digital Marketing

Module 2: Digital & Web Analytics

  • Lesson 1 - What is Data Analytics? - Definition & Tools
  • Lesson 2 - Web & Digital Analytics: Collection & Examples
  • Lesson 3 - Digital Analytics: Paid, Owned, & Earned Media
  • Lesson 4 - Using Digital Analytics in Marketing
  • Lesson 5 - Marketing Analytics & Metrics

Module 3: Digital Marketing Strategies

  • Lesson 1 - What is Direct Marketing? - Definition, Concepts & Examples
  • Lesson 2 - What is Content Marketing? - Definition & Purpose
  • Lesson 3 - Developing Goals & Strategies for Digital Content Marketing
  • Lesson 4 - Promoting & Measuring Success of Digital Content Marketing
  • Lesson 5 - Consumer-Generated Marketing (CGM): Definition & Strategies
  • Lesson 6 - What Is Guerrilla Marketing? - Definition, Strategies & Examples
  • Lesson 7 - What is Viral Marketing? - Definition, Techniques & Examples

Module 4: Segmentation & Targeting

  • Lesson 1 - Market Segmentation: Geographic, Demographic, Psychographic & More
  • Lesson 2 - Customer Segmentation & Targeting in Digital Marketing
  • Lesson 3 - How to Apply Contextual Advertising & Behavioral Targeting
  • Lesson 4 - Using Digital Tools to Identify a Target Market

Module 5: Online Marketing & Advertising

  • Lesson 1 - Pay Per Click (PPC) Advertising: Definition & Strategy
  • Lesson 2 - Display Advertising in Online Media: Formats & Impact
  • Lesson 3 - What is A/B Testing?
  • Lesson 4 - What Are Web Cookies? - Use & Controversy

Module 6: Social Media Marketing & Analysis

  • Lesson 1 - Internet Communication: Twitter, Email, IM, Blogging, RSS & Newsgroups
  • Lesson 2 - Social Media Marketing Channels: Facebook, Twitter, Pinterest & More
  • Lesson 3 - How to Incorporate Social Media Into a Marketing Campaign
  • Lesson 4 - Trends in Social Media Marketing
  • Lesson 5 - Measuring the Success of Social Media Marketing

Module 7: Search Engine Optimization

  • Lesson 1 – Search Engines, Keywords & Web Portals
  • Lesson 2 - What is SEO? - Definition & Examples
  • Lesson 3 - Social Media & Search Engine Optimization

Module 8: Email Marketing

  • Lesson 1 - What is Email Marketing? - Definition & Types
  • Lesson 2 - Effective Email Marketing Tips
  • Lesson 3 - Email Marketing Design: Text, Graphics, Audio & Video Components
  • Lesson 4 - Opt-Out Procedures for Email Marketing
  • Lesson 5 - How to Measure Email Marketing Results

Module 9: Mobile Marketing

  • Lesson 1 - Mobile Marketing: Definition & Examples
  • Lesson 2 - Trends in Mobile Marketing
  • Lesson 3 - Incorporating Mobile Technology in a Marketing Plan
  • Lesson 4 - Mobile Ads: Types & Usage

Module 10: Creating Digital Campaigns

  • Lesson 1 - What is a Marketing Plan? - Definition & Sample
  • Lesson 2 - Marketing Research: Definition, Purpose and Role in Marketing Strategy
  • Lesson 3 - Measuring ROI of Digital Marketing Methods
  • Lesson 4 - Ad Campaign: Strategy & Examples
  • Lesson 5 - Revenue Sharing & Affiliate Marketing

Module 11: Customer Engagement & Relations

  • Lesson 1 - The Tactical Communication Mix in Digital Marketing
  • Lesson 2 - Understanding the Consumer Decision-Making Process: A Marketing Must
  • Lesson 3 - Customer Relationship Management and Marketing Technology
  • Lesson 4 - Using CRM to Improve Marketing & Customer Acquisition
  • Lesson 5 - Brand Awareness: Definition, Strategy, Metrics & Measurement
  • Lesson 6 - Brand Awareness vs. Intent to Buy
  • Lesson 7 - Promotion and the Consumer Communication Process
  • Lesson 8 - Business & Consumer Communication in the Digital Age
  • Lesson 9 - The Significance of a Professional Online Presence
  • Lesson 10 - Protecting Consumer Privacy Online
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