Course Overview

Every organization, no matter how large or small, ultimately depends on its reputation for survival and success. Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organizations they come into contact with -whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organizations.

Public Relations (PR) is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

In the present day, the world’s business is dominated by Corporates in all industries like Travel tourism, Hotel Hospitality, Aviation, IT, Banking, Telecommunication, Media, Real Estate, and Education.

For anyone to have a place in this lucrative corporate field one has to have effective Communication Skills both verbal & non-verbal, eloquence in speaking, and impressive presentation of one self and etiquette. These qualities will always make a difference and enable an individual to stand out from the rest.

Training Program Details

Eligibility Criteria

• Basic qualification is high school completion certificate.
• Proficiency in English language to understand, read and write.

Course Benefits

The Professional Certifications from (AIPS) American Institute of Professional Studies and Laurels certificate attested by Knowledge and Human Development Authority (KHDA) government of Dubai besides the subject knowledge that you acquire will enable you get a placement (projected salary between $ 1000-3000) in Administrative department in fields like Sales & Marketing, Logistics, Health, Education, Hospitality, Travel & Tourism, Aviation, Banking, Engineering, Industrial, Manufacturing & Construction sectors etc. For in service working professional a job promotion is highly prospective.

Course Contents

• Networking for Success
• The Meet and Greet
• Dressing for Success
• Writing
• Setting Goals
• Media Relations
• Issues and Crisis Communication Planning
• Social Media (The PR Toolkit)
• Employee Communications
• The Big Picture –Communication
• Understanding Communication Barriers
• Para-verbal Communication Skills
• Non-Verbal Communication
• Public Speaking -Speaking Like a Star
• Listening Skills
• Asking Good Questions
• Appreciative Inquiry
• Mastering the Art of Conversation
• Advanced Communication Skills