Home »CERTIFIED SALES & MARKETING MANAGER (CSMM)
Course Overview
This Certification course is one of the core certification programs of American Institute of Professional Studies (AIPS).
The Certification course in Sales and Marketing Manager is aimed at sales professionals in an operational sales role, often managing others and allocating resources. They will be in either practicing sales managers or aspiring sales professionals. Learners completing these qualifications will develop knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management
Training Program Details
| Training Duration | - 32 Hours (Flexible Schedules)
- Regular Sessions: 1 to 2 Months
- Fast Track Sessions : 4 to 5 Days
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| Training Schedules | - Regular Sessions:3-4 Hours per Session for 6-8 days. Classes are offered on Weekdays or Weekends (Friday / Saturday). Weekdays Schedules are from 10.00 am to 2.00 pm or 2.00 to 6.00 or 9. 00 pm.
- Fast Track Sessions: 6-8 Hours per day for 4-5 Days with Lunch / Coffee breaks.
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| Certifications: | - Certified Sales & Marketing Manager (CSMM) Certification from American Institute of Professional Studies (AIPS), Washington D.C – USA.
- Certified Sales & Marketing Manager (CHRMM) Certification from Knowledge and Human Development Authority (KHDA) government of Dubai, UAE.
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| Examinations | - American Institute of Professional Studies (AIPS) 2 hours Pen Paper Exam.
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| Learning Aids | |
| Course Material | - Hard Copies of Study Material
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| Language of Instruction | |
| Instructor Helpline | |
| Registration Requirements | - Passport Copy
- Curriculum Vitae to assess eligibility
- 2 passport size photographs
- Course Fee
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| Mode of Payment: | - Cash / Cheque / Credit Card / Bank Transfer.
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Eligibility Criteria
- Participant must have 2-3 Years Work Experience in HR department, an experience letter from the organization. (OR)
- Certified Human Resource Management Professional (CHRMP) course completion certification from Laurels Training Institute.
Course Benefits
This course gives an in-depth subject knowledge of Managerial level duties, functions, responsibility and enhances the awareness of:
- Business Development, Retail Sales, Customer Service and Marketing Personnel
- Sales Managers
- Marketing Managers
- Business Owners
The training enhances the subject knowledge pertaining Sales & Marketing profession and enriches of the skill set of the participant required in the relative field, in addition to this the certifications, Certified Sales & Marketing Manager (CHRMM) from American Institute of Professional Studies (AIPS) and the Laurels Certification attested by Knowledge and Human Development Authority (KHDA) government of Dubai, UAE, will enable the candidate to get a job in Sales & Marketing department (projected salary between $ 2000 and 4000) as a Sales & Marketing Manager. For in service working professional a job promotion is highly prospective.
Course Contents
- Foundations of Sales & Marketing
- Ethical Sales & Marketing
- Sales & the Law
- Sustainable & International Marketing
- Strategic Marketing Planning
- The Market Research Process
- Marketing Analytics & Data
- Consumer & Business Marketing
- Segmentation and Product Marketing
- New Product Development & Marketing
- Product Planning & Promotion
- Distribution & Logistics
- Direct & Online Marketing
- Product Branding & Strategies
- Advertising & Sales Promotion
- Selling & Pricing Strategies
- Social Media Marketing Overview
