Course Overview

This Certification course is one of the core certification of American Institute of Professional Studies (AIPS) Washington D.C, USA.

The Certification course in Sales and Marketing Professional is aimed at sales professionals in an operational sales role. They will be in either practicing sales managers or aspiring sales professionals. Learners completing these qualifications will develop knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management.

The Certified Sales and Marketing Professional (CSMP) Certification equips you with the tools to be the best in the field and lets employers know that you have real world, practical expertise that can be readily applied to the current work environment. CSMP gives you the capability, credibility and confidence to be a high performing contributor in your organization.

As a Sales and Marketing Professional you are expected to create solid, real world results. You are also expected to demonstrate an understanding of various conceptual frameworks which are used regularly in the field of Sales and Marketing.

Training Program Details

Eligibility Criteria

• Basic qualification is high school completion certificate.
• Proficiency in English language to understand, read and write.

Course Benefits

This course is intended for Business Development Professionals in Retail & Wholesale Sales, Customer Service and Marketing Personnel, Sales Managers Marketing Managers, Business Owners. The Professional Certifications from (AIPS) American Institute of Professional Studies and Laurels certificate attested by Knowledge and Human Development Authority (KHDA) government of Dubai besides the subject knowledge that you acquire during the training will enable you to get a placement in Sales and Marketing division (projected salary between $ 1000-3000 besides incentives) both retail and wholesale in fields like, Hospitality, Education, Engineering, Industrial, Manufacturing & Construction sectors etc. For in service working professional a job promotion is highly prospective.

Course Modules (Each Module Consists of Chapters):

• Foundations of Sales & Marketing
• Ethical Sales & Marketing
• Sales & the Law
• Sustainable & International Marketing
• Strategic Marketing Planning
• The Market Research Process
• Marketing Analytics & Data
• Consumer & Business Marketing
• Segmentation and Product Marketing
• New Product Development & Marketing
• Product Planning & Promotion
• Distribution & Logistics