Course Overview Since organizations cannot go and sell their products or services personally they have to use effective marketing communications. And as one of the vital objectives of the entities are to generate sale, revenue & above all to survive financially, they have to look for effective and skilled marketers or sales professionals as personal selling is a vital part of communication in marketing. But as it is not available readymade, they have to go for train up sales people as well as often themselves (concern managements) and all their employees involved in the sales process. And that is the main objective of this training session. On the other hand smart sales marketers are required to deal with the savvy prospects/ customers which is the demand of the day. This training program is designed with the objectives to develop the sales professionals who have to bear in mind to get competitive advantage over all the obstacles they may face in the real field of sales & direct marketing.
Training Duration Total Training Hours : 28-30 Hours
Training Duration : 1 Week
Total Training Days : 5-6 Working Days
Training Schedules Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day 
WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day 

Certifications: Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day 
WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day 
Tests Yes
Learning Aids Yes
Course Material Hard & Soft Copies of Study Material
Language of Instruction English
Instructor Helpline Yes
1. Email
2. Social Media (For Emergency requirements)
Registration Requirements 1. Passport Copy
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
Mode of Payment: Cash / Cheque / Credit Card / Bank Transfer.
Eligibility Criteria
(Who should attend this training)

Experienced sales professionals who would like to add value to their customers and build loyalty while improving sales.

Course Benefits

Explore sales psychology

Understand the different closing techniques

Prepare opening techniques

Review buying signals

What is post sales activity?

Self and Time Management

Discuss needs analysis

How to deal with objections

The importance of goal setting

Questioning techniques

Action plans and follow up

How to self-manage your sales performance

Benefit selling


Presentation Skills – Presenting with Impact and Conviction

Company value proposition

The importance of building client relationships
Course Contents / Outline

Contemporary issues in sales & marketing

About personal selling & direct marketing

Sales strategy & self leadership

Short & long perspective of personal selling process/ cycle

Require competencies in selling & direct marketing

Sales planning & organizing skills

Need to develop some skills for getting competitive advantages

Personal sales management through controlling sales effort

Impact of NLP on sales & sales leadership

Psychology of selling & customer buying behavior

Self & time management

Adding value to your customers through customers delight

Value through cross selling & up selling

Motivating yourself & your team

Handling objection & overcoming customer resistance

Smarter goal/ objective to develop your EI

Power of managing sales forces

Effective sales meeting


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