| COURSE : BUILDING A CUSTOMER SERVICE STRATEGY | |
|---|---|
| Course Overview | Customers appreciate knowing that you expect to be held accountable for their success after the sale is complete. It provides them with a sense of reduced risk. The inability or unwillingness of salespeople to do business the way their customers want to do business can jeopardize long-term relationships. Customers buy in large part because of their relationships with their suppliers. So it’s a good idea for salespeople to become students of their customers. |
| Training Duration | Total Training Hours : 28-30 Hours Training Duration : 1 Week Total Training Days : 4-5 Working Days |
| Training Schedules | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Certifications: | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Tests | Yes |
| Learning Aids | Yes |
| Course Material | Hard & Soft Copies of Study Material |
| Language of Instruction | English |
| Instructor Helpline | Yes 1. Email 2. Social Media (For Emergency requirements) |
| Registration Requirements | 1. Passport Copy 2. Curriculum Vitae 3. Passport size photographs 4. Course Fee |
| Mode of Payment: | Cash / Cheque / Credit Card / Bank Transfer. |
| Eligibility Criteria (Who should attend this training) |
All sales and marketing officers Aspiring students for the career in Sales and Marketing |
| Course Benefits |
1. Brand Value |
| Course Contents / Outline |
INTRODUCTION TO CUSTOMER STRATEGY Mastering the Art of Possibility Knowing Customers & Granular Level Link your company’s customer strategy to its overall identity. Target customers with whom you have the “right to win. Treat your customers as assets that will grow in value Leverage your ecosystem. Ensure a seamless omnichannel experience. Excel at delivery. Reorganize around the customer. Match your culture with your customer strategy
STRATEGIES FOR CUSTOMER RELATIONSHIP Under-promise - So You Can Overdeliver Leverage the Power of Email Be Quick and Responsive Jump Into Social Media Request Referrals Focus On Reliability Continuously Improve The Customer Experience Proactive Customer Service Appreciate Your Customers- Create A Service Mantra For Your Company Develop Your Employees Measure The Right Things
LOYALTY BUILDING STRATEGIES FOR CUSTOMERS Offer multichannel continuity Build a community Social customer service Guest checkout Email marketing Personalised homepages Loyalty schemes Keep customers logged in Be brilliant at delivery Be incredible at returns
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