Home »BUILDING A CUSTOMER SERVICE STRATEGY
COURSE : BUILDING A CUSTOMER SERVICE STRATEGY
Course OverviewCustomers appreciate knowing that you expect to be held accountable for their success after the sale is complete. It provides them with a sense of reduced risk. The inability or unwillingness of salespeople to do business the way their customers want to do business can jeopardize long-term relationships. Customers buy in large part because of their relationships with their suppliers. So it’s a good idea for salespeople to become students of their customers.
Training DurationTotal Training Hours : 28-30 Hours
Training Duration : 1 Week
Total Training Days : 4-5 Working Days
Training SchedulesWeekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day 
WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day 

Certifications:Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day 
WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day 
TestsYes
Learning AidsYes
Course MaterialHard & Soft Copies of Study Material
Language of InstructionEnglish
Instructor HelplineYes
1. Email
2. Social Media (For Emergency requirements)
Registration Requirements1. Passport Copy
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
Mode of Payment:Cash / Cheque / Credit Card / Bank Transfer.
Eligibility Criteria
(Who should attend this training)
All sales and marketing officers 
Aspiring students for the career in Sales and Marketing 
Course Benefits

1. Brand Value
2. Customer Retention
3. Business and Sales Growth

Course Contents / Outline

INTRODUCTION TO CUSTOMER STRATEGY

Mastering the Art of Possibility

Knowing Customers & Granular Level

Link your company’s customer strategy to its overall identity.

Target customers with whom you have the “right to win.

Treat your customers as assets that will grow in value

Leverage your ecosystem.

Ensure a seamless omnichannel experience.

Excel at delivery.

Reorganize around the customer.

Match your culture with your customer strategy

 

STRATEGIES FOR CUSTOMER RELATIONSHIP

Under-promise - So You Can Overdeliver

Leverage the Power of Email

Be Quick and Responsive

Jump Into Social Media

Request Referrals

Focus On Reliability

Continuously Improve The Customer Experience

Proactive Customer Service

Appreciate Your Customers-

Create A Service Mantra For Your Company

Develop Your Employees

Measure The Right Things

 

LOYALTY BUILDING STRATEGIES FOR CUSTOMERS

Offer multichannel continuity

Build a community

Social customer service

Guest checkout

Email marketing

Personalised homepages

Loyalty schemes

Keep customers logged in

Be brilliant at delivery

Be incredible at returns

 

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