| COURSE : CERTIFIED SALES AND MARKETING PROFESSIONAL | |
|---|---|
| Course Overview | This Certification Programme is one of the core certification programs of American Institute of Professional Studies (AIPS). The Certification Programme in Sales and Marketing Professional is aimed at sales professionals in an operational sales role, often managing others and allocating resources. They will be in either practicing sales managers or aspiring sales professionals. Learners completing these qualifications will develop knowledge andunderstanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management. Certified Sales and Marketing Professional (CSMP) is a Certification and Training Course in Sales and Marketing with an emphasis on real-time application and best practices. The Certified Sales and Marketing Professional (CSMP) Certification equips you with the tools to be the best in the field and lets employers know that you have real world, practical expertise that can be readily applied to the current work environment. CSMP gives you the capability,credibility and confidence to be a high performing contributor in your organization. |
| Training Duration | Total Training Hours : 30 - 32 Hours Training Duration : 1 Week Total Training Days : 5 - 6 Working Days |
| Training Schedules | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Certifications: | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Tests | Yes |
| Learning Aids | Yes |
| Course Material | Hard & Soft Copies of Study Material |
| Language of Instruction | English |
| Instructor Helpline | Yes 1. Email 2. Social Media (For Emergency requirements) |
| Registration Requirements | 1. Passport Copy 2. Curriculum Vitae 3. Passport size photographs 4. Course Fee |
| Mode of Payment: | Cash / Cheque / Credit Card / Bank Transfer. |
| Eligibility Criteria (Who should attend this training) |
Business Development, Retail Sales, Customer Service and Marketing Personnel Sales Managers Marketing Managers Business Owners |
| Course Benefits |
The CSMP Certification and Training program equips you with the relevant knowledge base. Even more importantly, you need to be able to apply your knowledge to the daily situations that arise in your workplace. You will learn standard Account Management and Customer Management Information system used by leading companies in the industry. |
| Course Contents / Outline |
Module 1 - Foundations of Sales & Marketing Lesson 1 - Introduction to Marketing: Definition and Applications Lesson 2 - Marketing, Production, Sales & Societal Marketing Orientation Lesson 3 - Market Orientation and Sales Orientation: Definition and Differences Lesson 4 - Threat of Substitutes for Products or Services: Porter's Five Forces
Module 2 - Ethical Sales & Marketing Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics? Lesson 2 - Business Ethics: Corporate Social Responsibility Lesson 3 - Ethics and Cause-Related Marketing Lesson 4 - Overview of the AMA Code of Ethics Lesson 5 - Social Criticisms of Marketing Lesson 6 - How Consumerism & Environmentalism Affect Marketing
Module 3 - Sustainable & International Marketing Lesson 1 - What is Sustainable Marketing? - Definition & Concepts Lesson 2 - Business Sustainability: Definition & Concept Lesson 3 - Creating and Sustaining Organizational Culture Lesson 4 - International Marketing: The Importance of Global Marketing Strategy Lesson 5 - Internet and Global Marketing: Ecommerce on an International Scale Lesson 6 - International External Marketing: Culture, Economics, Tech & More Lesson 7 - International Marketing Mix and the 4 Ps of Marketing Lesson 8 - Breaking into Foreign Markets: International Marketing Strategies Lesson 9 - International Trade Organizations and Trade Agreements
Module 4 - Strategic Marketing Planning Lesson 1 - Competitive Advantage: The Importance of Strategic Marketing Lesson 2 - Business Plans: How to Develop a Business Mission Statement Lesson 3 - What is SWOT: Situation Analysis in Marketing Lesson 4 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Lesson 5 - How to Identify Strategic Alternatives in Marketing Lesson 6 - Target Market Strategies for Successful Business Lesson 7 - The Marketing Mix: Product, Place, Price & Promotion Lesson 8 - Online Video Marketing Strategies Lesson 9 - How to Write a Market Analysis Lesson 10 - How to Write a Marketing Plan Lesson 11 - Focus Strategy: Definition & Examples
Module 5 - Consumer & Business Marketing Lesson 1 - Marketing Environment: External Influences on Marketing Strategy Lesson 2 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Lesson 3 - Business Marketing: Producers, Resellers, Governments & Institutions Lesson 4 - Business Buyers: New Buy, Modified Rebuy, Straight Rebuy Lesson 5 - Attitudes, Values & Belief: Social Factors in Marketing Lesson 6 - Consumer and Industry Reaction to the Market and Economy Lesson 7 - The Political and Legal Environment of Marketing Lesson 8 - Foreign and Domestic Business Competition: Definition and Regulations Lesson 9 - Consumer Behavior Theory and Marketing Strategy Lesson 10 - Understanding the Consumer Decision-Making Process: A Marketing Must Lesson 11 - Consumer Psychology and the Purchase Process Lesson 12 - Cognitive Dissonance & Post-Purchase Process Lesson 13 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Lesson 14 - Influences on Consumer Buying Decisions: Cultures, Values & More
Module 6 - Segmentation and Product Marketing Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Lesson 3 - How to Segment Business Markets Step-by-Step Lesson 4 - Positioning and Differentiation in Consumer Marketing Lesson 5 - What is a Business Product: Definition for Marketers Lesson 6 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products Lesson 7 - Product Development and Business Growth: Process & Strategies Lesson 8 - Branding and Brand Equity in Business Marketing
Module 7 - Product Planning & Promotion Lesson 1 - The Role of the Value Proposition in Marketing Lesson 2 - Services Marketing: The Difference Between Services and Goods Lesson 3 - How Non-Profit Marketing Differs from For-Profit Marketing Lesson 4 - Promotion and the Consumer Communication Process Lesson 5 - Goals of Promotion and the Marketing Mix Lesson 6 - Consumer Awareness of Promotion: The AIDA Acronym Lesson 7 - Integrated Marketing Communication and the Marketing Plan Lesson 8 - The Promotional Mix: Target Markets, Buying Decisions & More Module 8 - Direct & Online Marketing Lesson 1 - The Types & Benefits of Direct Marketing Lesson 2 - Online Marketing for B2C vs. B2B Models Lesson 3 - Online Marketing for C2C & C2B Models
Module 9 - Advertising & Sales Promotion Lesson 1 - What is Advertising? - Definition & Examples Lesson 2 - Effects of Advertising on Consumer Buying Behavior Lesson 3 - Types of Advertising: Institutional and Product Advertising Lesson 4 - Advertising Media Choices and Marketing Strategy Lesson 5 - How Public Relations is Different from Advertising Lesson 6 - Why Companies Use Public Relations Lesson 7 - Sales Promotion in the Promotional Marketing Mix Lesson 8 - Consumer Sales Promotion: Definition and Purpose Lesson 9 - Trade Sales Promotion and the Promotional Marketing Mix Lesson 10 - Effects of Advertising on Children
Module 10 - Social Media Marketing Overview Lesson 1 - Social Media Marketing: Definition & Examples Lesson 2 - Social Media Marketing Channels: Facebook, Twitter, Pinterest & More Lesson 3 - How to Choose a Social Media Channel for Marketing Lesson 4 - Components of a Successful Social Media Strategy Lesson 5 - How to Incorporate Social Media Into a Marketing Campaign Lesson 6 - Branding in Social Media Marketing Lesson 7 - Measuring the Success of Social Media Marketing Lesson 8 - Trends in Social Media Marketing Lesson 9 - Social Media Marketing: Description & Strategy
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