Course Overview This Certification Programme is one of the core certification programs of American Institute of Professional Studies (AIPS). The Certification Programme in Sales and Marketing Professional is aimed at sales professionals in an operational sales role, often managing others and allocating resources. They will be in either practicing sales managers or aspiring sales professionals. Learners completing these qualifications will develop knowledge andunderstanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management. Certified Sales and Marketing Professional (CSMP) is a Certification and Training Course in Sales and Marketing with an emphasis on real-time application and best practices. The Certified Sales and Marketing Professional (CSMP) Certification equips you with the tools to be the best in the field and lets employers know that you have real world, practical expertise that can be readily applied to the current work environment. CSMP gives you the capability,credibility and confidence to be a high performing contributor in your organization.
Training Duration Total Training Hours : 30 - 32 Hours
Training Duration : 1 Week
Total Training Days : 5 - 6 Working Days
Training Schedules Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day 
WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day 

Certifications: Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day 
WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day 
Tests Yes
Learning Aids Yes
Course Material Hard & Soft Copies of Study Material
Language of Instruction English
Instructor Helpline Yes
1. Email
2. Social Media (For Emergency requirements)
Registration Requirements 1. Passport Copy
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
Mode of Payment: Cash / Cheque / Credit Card / Bank Transfer.
Eligibility Criteria
(Who should attend this training)

Business Development, Retail Sales, Customer Service and Marketing Personnel

Sales Managers

Marketing Managers

Business Owners
Course Benefits

The CSMP Certification and Training program equips you with the relevant knowledge base. Even more importantly, you need to be able to apply your knowledge to the daily situations that arise in your workplace.

You will learn standard Account Management and Customer Management

Information system used by leading companies in the industry.

Students will also learn significant planning and organizing systems to help you direct and sustain your marketing and sales efforts.

Course Contents / Outline

Module 1 - Foundations of Sales & Marketing

Lesson 1 - Introduction to Marketing: Definition and Applications

Lesson 2 - Marketing, Production, Sales & Societal Marketing Orientation

Lesson 3 - Market Orientation and Sales Orientation: Definition and Differences

Lesson 4 - Threat of Substitutes for Products or Services: Porter's Five Forces


Module 2 - Ethical Sales & Marketing

Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics?

Lesson 2 - Business Ethics: Corporate Social Responsibility

Lesson 3 - Ethics and Cause-Related Marketing

Lesson 4 - Overview of the AMA Code of Ethics

Lesson 5 - Social Criticisms of Marketing

Lesson 6 - How Consumerism & Environmentalism Affect Marketing


Module 3 - Sustainable & International Marketing

Lesson 1 - What is Sustainable Marketing? - Definition & Concepts

Lesson 2 - Business Sustainability: Definition & Concept

Lesson 3 - Creating and Sustaining Organizational Culture

Lesson 4 - International Marketing: The Importance of Global Marketing Strategy

Lesson 5 - Internet and Global Marketing: Ecommerce on an International Scale

Lesson 6 - International External Marketing: Culture, Economics, Tech & More

Lesson 7 - International Marketing Mix and the 4 Ps of Marketing

Lesson 8 - Breaking into Foreign Markets: International Marketing Strategies

Lesson 9 - International Trade Organizations and Trade Agreements


Module 4 - Strategic Marketing Planning

Lesson 1 - Competitive Advantage: The Importance of Strategic Marketing

Lesson 2 - Business Plans: How to Develop a Business Mission Statement

Lesson 3 - What is SWOT: Situation Analysis in Marketing

Lesson 4 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable


Lesson 5 - How to Identify Strategic Alternatives in Marketing

Lesson 6 - Target Market Strategies for Successful Business

Lesson 7 - The Marketing Mix: Product, Place, Price & Promotion

Lesson 8 - Online Video Marketing Strategies

Lesson 9 - How to Write a Market Analysis

Lesson 10 - How to Write a Marketing Plan

Lesson 11 - Focus Strategy: Definition & Examples


Module 5 - Consumer & Business Marketing

Lesson 1 - Marketing Environment: External Influences on Marketing Strategy

Lesson 2 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing

Lesson 3 - Business Marketing: Producers, Resellers, Governments & Institutions

Lesson 4 - Business Buyers: New Buy, Modified Rebuy, Straight Rebuy

Lesson 5 - Attitudes, Values & Belief: Social Factors in Marketing

Lesson 6 - Consumer and Industry Reaction to the Market and Economy

Lesson 7 - The Political and Legal Environment of Marketing

Lesson 8 - Foreign and Domestic Business Competition: Definition and Regulations

Lesson 9 - Consumer Behavior Theory and Marketing Strategy

Lesson 10 - Understanding the Consumer Decision-Making Process: A Marketing Must

Lesson 11 - Consumer Psychology and the Purchase Process

Lesson 12 - Cognitive Dissonance & Post-Purchase Process

Lesson 13 - Buying Behavior and Marketing: Types of Consumer Buying Decisions

Lesson 14 - Influences on Consumer Buying Decisions: Cultures, Values & More


Module 6 - Segmentation and Product Marketing

Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers

Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More

Lesson 3 - How to Segment Business Markets Step-by-Step

Lesson 4 - Positioning and Differentiation in Consumer Marketing

Lesson 5 - What is a Business Product: Definition for Marketers

Lesson 6 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products

Lesson 7 - Product Development and Business Growth: Process & Strategies

Lesson 8 - Branding and Brand Equity in Business Marketing


Module 7 - Product Planning & Promotion

Lesson 1 - The Role of the Value Proposition in Marketing

Lesson 2 - Services Marketing: The Difference Between Services and Goods

Lesson 3 - How Non-Profit Marketing Differs from For-Profit Marketing

Lesson 4 - Promotion and the Consumer Communication Process

Lesson 5 - Goals of Promotion and the Marketing Mix

Lesson 6 - Consumer Awareness of Promotion: The AIDA Acronym

Lesson 7 - Integrated Marketing Communication and the Marketing Plan

Lesson 8 - The Promotional Mix: Target Markets, Buying Decisions & More

Module 8 - Direct & Online Marketing

Lesson 1 - The Types & Benefits of Direct Marketing

Lesson 2 - Online Marketing for B2C vs. B2B Models

Lesson 3 - Online Marketing for C2C & C2B Models


Module 9 - Advertising & Sales Promotion

Lesson 1 - What is Advertising? - Definition & Examples

Lesson 2 - Effects of Advertising on Consumer Buying Behavior

Lesson 3 - Types of Advertising: Institutional and Product Advertising

Lesson 4 - Advertising Media Choices and Marketing Strategy

Lesson 5 - How Public Relations is Different from Advertising

Lesson 6 - Why Companies Use Public Relations

Lesson 7 - Sales Promotion in the Promotional Marketing Mix

Lesson 8 - Consumer Sales Promotion: Definition and Purpose

Lesson 9 - Trade Sales Promotion and the Promotional Marketing Mix

Lesson 10 - Effects of Advertising on Children


Module 10 - Social Media Marketing Overview

Lesson 1 - Social Media Marketing: Definition & Examples

Lesson 2 - Social Media Marketing Channels: Facebook, Twitter, Pinterest & More

Lesson 3 - How to Choose a Social Media Channel for Marketing

Lesson 4 - Components of a Successful Social Media Strategy

Lesson 5 - How to Incorporate Social Media Into a Marketing Campaign

Lesson 6 - Branding in Social Media Marketing

Lesson 7 - Measuring the Success of Social Media Marketing

Lesson 8 - Trends in Social Media Marketing

Lesson 9 - Social Media Marketing: Description & Strategy


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