Course Overview

The Balanced Scorecard is a strategic planning and management system that is used to align business activities to the vision and strategy of an organisation, improve internal and external communications, and monitor organisation performance against strategic goals. The Balanced Scorecard framework translates an organisation’s vision into a set of performance indicators distributed among four perspectives – Financial, Customer, Internal Business Processes, and Learning and Growth.

Balanced Scorecard indicators are maintained to measure an organisation’s progress toward achieving its vision; other indicators are maintained to measure the long term drivers of success. Through the Balanced Scorecard, an organisation will be able to monitor both its current performance (finances, customer satisfaction, business process results) and its efforts to improve processes, motivate and educate employees, as well as to enhance information systems and its ability to learn and improve.

Training DurationTotal Training Hours : 30 Hours
Training Duration : 1 Week
Total Training Days : 5 Working Days
Training SchedulesWeekdays (Sunday to Thursday)
Regular Sessions : 6 Hrs Per day (9am to 2pm or 3.00pm to 9.00 pm)
Food & refreshments Included

WeekEnds (Friday & Saturday)
Fast Track Sessions: 8 Hours per day (9am to 5pm)
Food & refreshments Included
Certifications:1) Certificate from Laurels Training Institute, Attested by Knowledge & Human Development Authority (KHDA) government of Dubai, UAE


2) Certificate from American Institute of Professional Studies (AIPS) from USA (After 15 Days of course Completion which will couriered to the attendees office address)
Learning AidsYes
Course MaterialHard & Soft Copies of Study Material
Language of InstructionEnglish
Instructor HelplineYes
1. Email
2. Social Media (For Emergency requirements)
Registration Requirements1. Passport Copy
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
Mode of Payment:Cash / Cheque / Credit Card / Bank Transfer.
Eligibility Criteria
(Who should attend this training)

Executives, Managers and Strategic Planners


Credit officers"

Course Benefits

At the end of the workshop, participants will be ready to develop and implement an effective Balanced Scorecard within the organisation.

Provide an overview of the background and key concepts of the Balanced Scorecard

Provide a detailed understanding of the 4 perspectives of the Balanced Scorecard

Provide a detailed understanding of the step-by-step methodology for developing and implementing a Balanced Scorecard

Equip participants with the practical knowledge in implementing and developing an effective Balanced Scorecard
Course Contents / Outline

The Origins and Evolution of the Balanced Scorecard

Why Balanced Scorecard?

Strategy Development and Execution

Balancing Financial and Non-Financial, Lead and Lag

Balanced Scorecard Defined

Strategy Map Example – Cause and Effect Relationship

How to Develop an Effective Balanced Scorecard

Financial Perspective

– Basic Strategic Themes

– Measuring Strategic Themes

Customer Perspective

– Customer and Market Segment

– Value Proposition

– Core Customer Measures

– Linkage with Financial Perspective

Internal Business Process Perspective

– Operations Management Processes

– Customer Management Processes

– Innovation Processes

– Regulatory and Social Processes

– Core Objectives and Measures

– Linkages with Financial and Customer Perspectives

Learning and Growth Perspective

– Human Capital

– Information Capital

– Organisation Capital

– Strategic Alignment of Intangible Assets

– Core Objectives and Measures

– Linkages with Other Perspectives

How to Implement an Effective Balanced Scorecard

Common Pitfalls in Developing and Implementing a Balanced Scorecard

Key Success Factors in Developing and Implementing a Balanced Scorecard

Case Studies

Hands-on Workshop"



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