| COURSE : DEVELOPING SOCIAL MEDIA STRATEGY / ONLINE STRATEGY | |
|---|---|
| Course Overview | Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. At best, this is a waste of time – and at worst, it can lead to a PR disaster. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. |
| Training Duration | Total Training Hours : 28-30 Hours Training Duration : 1 Week Total Training Days : 4-5 Working Days |
| Training Schedules | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Certifications: | Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day |
| Tests | Yes |
| Learning Aids | Yes |
| Course Material | Hard & Soft Copies of Study Material |
| Language of Instruction | English |
| Instructor Helpline | Yes 1. Email 2. Social Media (For Emergency requirements) |
| Registration Requirements | 1. Passport Copy 2. Curriculum Vitae 3. Passport size photographs 4. Course Fee |
| Mode of Payment: | Cash / Cheque / Credit Card / Bank Transfer. |
| Eligibility Criteria (Who should attend this training) |
All sales and marketing officers Aspiring students for the career in Sales and Marketing |
| Course Benefits |
Benefits for branding Benefits for customer Service Benefits for advertising Benefits for sales & lead Generation Benefits for HR Benefits for content promotion Benefits for marketing Benefits for research and development Benefits for competitive analysis Benefits for SEO |
| Course Contents / Outline |
Introduction How to Build a Successful Social Media Marketing Plan Guide to Generating Sales Through Social Media Creating a Social Media Sales Strategy Creating a Social Media Marketing Plan from Scratch Developing objectives and goals for sales Conducting Social Media Audit Creating and improving Social Media Account Social Media Inspiration Creating Content Marketing plan Creating Social Media content Calendar Testing, evaluating and adjusting Social Media Marketing plan |