Course Overview Digital Marketing, sometimes called Internet or Online marketing, is a set of techniques and technologies used to promote brands, products and services to consumers over a range of online channels. Virtually every organization should have an online presence and be effective in leveraging digital marketing opportunities.
This requires you to know the latest marketing tools and techniques to use the tools effectively to achieve overall business goals.
In this training, we will focus on understanding the fundamentals of digital marketing, creating a web presence, doing Search Engine Optimization  (SEO), and using social media platforms like Facebook & LinkedIn.  You will also learn how to improve the current marketing activities and get them to perform at their very best, getting the maximum ROI from them.
Training Duration Total Training Hours : 28-30 Hours
Training Duration : 1 Week
Total Training Days : 4-5 Working Days
Training Schedules Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day 
WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day 

Certifications: Weekdays (Sunday to Thursday)Regular Sessions : 4 Hrs Per day 
WeekEnds (Friday & Saturday)Fast Track Sessions: 6-8 Hours per day 
Tests Yes
Learning Aids Yes
Course Material Hard & Soft Copies of Study Material
Language of Instruction English
Instructor Helpline Yes
1. Email
2. Social Media (For Emergency requirements)
Registration Requirements 1. Passport Copy
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
Mode of Payment: Cash / Cheque / Credit Card / Bank Transfer.
Eligibility Criteria
(Who should attend this training)

Decision-makers and emerging leaders across all sectors who are serious in improving their organisational capabilities – spanning technical, operational and management roles:




General Manager

Heads of Department

Senior Manager

Senior Executive

Workforce Planning

Human Resources

Project Management

Operations Management
Course Benefits

Understand the key facets of a successful digital strategy

Assess digital channels and understand their strategic role in delivering objectives

Understand how to research and analyse digital audiences

Ensure online data is used strategically for your business

Manage the integration of your digital strategy across your organisation

Match your digital strategy to fit and influence your offline marketing strategies
Course Contents / Outline

Key Concepts

Digital Marketing Overview.

Digital Marketing Techniques.

Digital Marketing Goals.

Digital Marketing Advantages.

Digital Marketing Limitations.

Legal & Regulatory Obligations.



Digital Marketing Strategy Considerations.

Design Considerations.

Content Marketing.

Policies & Access Controls.


Web Presence Options

Web Presence Solutions.

Creating a Web Presence.

Content Management Systems.


Website Considerations

Website Structure.

Website Design.

Website Content.

Website Promotion.


Search Engine Optimisation

Search Engine Optimisation Overview.

Keywords for SEO.


Social Media marketing Considerations

Social Media Platforms.

Social Media Marketing Campaigns.


Social Media Accounts

Social Media Profile Types.

Creating a Social Media Business Profile.

Editing a Social Media Business Profile.

Lesson 8: Using Social Media


Social Media Actions.

Creating and Updating Posts.


Social Media Management Services

Social Media Management Services.

Scheduled Posts.

URL Shorteners.


Social Media marketing & Promotion

Influencers, Reviews and Referrals.

Targeted Audience.

Engaging Content.


Social Media Engagement, Lead Generation & Sales

Comments and Notifications.

Calls to Action.


Online Advertising

Online Advertising Overview.

Search Engine Marketing Platforms.

Online Advertising Platforms.

Types of Online Advertisement.

Social Media Advertising.


E-Mail Marketing

E-Mail Marketing Platforms.

Creating an E-Mail Marketing Account.

Creating & Managing Contact Lists.

Creating & Managing E-Mail Campaigns.


Mobile Marketing

Mobile Marketing Overview.

Mobile Applications.

Mobile Marketing Considerations.

Mobile Advertising.


Web Analytics

Analytics Overview.

Website Analytics Overview.

Using Website Analytics.


Social Media Insights

Social Media Insights Overview.

Using Social Media Insights.


E-Mail Marketing Analytics

E-Mail Marketing Analytics Overview.

Using E-Mail Marketing Analytics.


Online Advertising Analytics

Online Advertising Analytics Overview.

Using Advertising Analytics.


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